An effective insurance agency telemarketing script is one of the key components in a successful insurance agency lead generation initiative. There are, however, many other important elements to be added to ensure continual, in profile, insurance agency leads. Beyond the telemarketing (appointment setting) script, agents should also create buyer personas, targeted prospect lists, niche marketing segmentation (verticals whenever possible), professional eCollateral and a well documented lead handling process. Let’s explore an insurance agency lead generation initiative from an appointment setting perspective.
An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially think, and should be scripted, vetted, rehearsed, and timed. The elevator pitch is a truly important and fundamental component of your insurance agency marketing and insurance agency prospecting efforts.